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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing strategy on the example of the company Student Agency
 DUBEC, David
The thesis is concerned on the problematic of marketing strategy and its explanation on the example of the company Student Agency with focus on already ongoing as well as just intended cooperation with the German carrier Deutsche Bahn. The first part of the thesis is devoted to the theoretical explanation. It will clarify the basic terms of marketing such as function, significance for the society, marketing strategy etc. In the second part is the above described situation outlined and the theoretical knowledge from the first part on the company Student Agency applied.
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